Contrary to systems or cultures where everybody gets rewarded for simply
participating and no matter their attempts, abilities, or even the score--the sole
position that in the end adds up in business--and the one that brings in the
highest rewards--is, naturally, first. If you aren't in the dominant spot in your
market, then you're at risk.
When economic systems are full of business, the company in first spot continues
to acquire clients and enlarge its size and presence while the feebler players
squeeze out increasingly littler gains, assisted along entirely by the rich nature of
the market. But, once these fruitful times decline, the dominant company profits
from its 1st place spot and snaps up market shares away from all the additional
competitors while those in every other spot pay the price. So stop compromising
and being "fair."
Let's get you combat-ready--each moment of each day--for the number 1 position
in your business. You need to be on top when the market is excellent and take
market share once it isn't.
Alpha Dog
