The Internet is a great place to do business, whether you're a retailer
selling a particular line of products or a service provider making your
living on the Internet. There is, however, one age-old problem with
business that never seems to go away: people won't buy what they
don't know about.
This is where Internet marketing comes in.
Internet marketing basically involves using various tools and services
to let your business reach a wider base of potential customers. Good
Internet marketing will bring in a significant number of clients, keep
them interested and then make more than happy to purchase more
of your products.
A not-so-good Internet marketing program, however, will be a
complete waste of time and money. In the worst case scenario, you
could even end up doing more harm than good to your business if
the marketing strategy is poorly thought out.
Strangely enough, most people actually fail in their Internet
marketing strategies not because they lack the knowledge or the
technical capabilities to make good use of Internet Marketing. SEO,
HTML, opt-in lists, landing pages - all of this will not matter if the
would-be marketer does not know how to actually succeed with the
tools at his or her disposal.
Let me be clear: this book is not a technical manual on the finer
points of Internet marketing. No tutorials, no tests, no benchmarks.
This book aims to supplement your technical know-how and give you
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an idea of what to do with your skill and knowledge. It will allow you
to channel your efforts and create far-reaching plans.
In short, this book will teach you how to be successful in your first
year in Internet marketing.
