No matter what kind of business activities you undertake on the
internet, there is one fundamental fact that cannot be ignored.
Whether you're promoting internet marketing products, or selling blue
widgets from a sales enabled website, you cannot hope to be
successful unless people visit your website.
However, having just anybody visit your site is not enough. In order
for your business to be successful, you must attract site viewers who
are interested in the product or service that you are promoting or
selling. In other words, your visitors must be targeted prospects.
For example, if you are the biggest supplier of blue widgets in your
locality, it is not going to help your business if everybody who visits
your site is only interested in buying red or green widgets.
Similarly, if your site is promoting an internet marketing product that
is related to selling on eBay, you're not going to make many sales if
the people who visit your site are interested in advanced search engine
optimization techniques.
Of course, you do not necessarily want to stop people visiting your
site. Even visitors who initially have no interest whatsoever in your
product or service may be convinced to do business with you if you
have an effective sales page related to a product that they gradually
begin to see a use for. However, most of your sales and success will
be based upon targeted visitors landing on your site.
Keyword research is fundamentally important to the process of driving
targeted visitors to your website. They say that the success of your
business ventures online is predicated on how successful you are in
your keyword research efforts.
There are many different ways of undertaking effective keyword
research. 'The Keyword Research Bible' contains many of them. Many
of the methods that you are about to read of are free, and for most
people these free tools are more than adequate.
There are, however, some more advanced keyword research resources
listed later in this book that will cost you money. However, given the
importance of good keyword research to the overall success of your
business, any money that you spend on the best tools is always going
to represent money well spent.
