Offline marketing is all about selling your online skills to offline (local,
brick-and-mortar) companies.
You can offer SEO services, article marketing, PPC marketing,
newsletter creation and opt-in form setups, website development,
back linking, Google Maps, and many other services that will bring
more profits and customers through your clients' doors.
For years, businesses and organizations have spent thousands of dollars
by advertising in paper phone directories, bulk coupon packs, postcard
mailings, and running ads in various newspapers, magazines, and trade
journals.
However, many of those advertising dollars aren't working like they used
to work. That's why many business owners and non-profits are looking to
use the Internet to leverage their profits.
Today's successful local business owner is aware that paper advertising is
being replaced by social media, people shopping through their mobile
phones, and even through Facebook and Twitter.
However, whether the economy is flourishing or in trouble, every business
needs new customers and more sales to keep their doors open.
