Internet Marketing, put quite simply, is the concept of business marketing,
both to customers and to other businesses (B2B), by use of the
Internet.
However, getting inside the concept and looking at how it works may not be
considered as quite so simple. The primary reason for this is that the Internet,
still relatively young, is ever-evolving and therefore subject to waves of change.
New advances in Internet technology are constantly providing new opportunities
for businesses to add to their marketing approach and content. Likewise,
advances in technology are making more affordable options available to the
consumer, and so many more people are logging onto the Internet every day. As
they do, the demographic is changing, and no longer is the wealthy individual the
only target of Internet Marketing. Today virtually all income levels must be
considered in the Internet Marketing approaches of business.
In the 1990s, Internet Marketing went berserk. It was a brand new concept, and
caution had been thrown to the wind in all the hype. Companies did not take into
consideration that the same variables of marketing in other forms of media
should logically be applied to Internet Marketing as well. Their failure to study
markets and create sound strategies led to the fall of many so-called dot-coms in
the end of 2000. The survivors, and successors, began to look toward time-
tested logic in marketing for direction, and the result was massive growth.
Through the now-careful approach of businesses and marketers alike, targeted
advertising on the Internet has brought forth great success. Virtually any market
you may wish to break into can be tapped on the Internet. Many marketing firms
offer the solutions a business needs to get their products out to consumers, while
a small firm may wish to handle their marketing on their own and can find lower-
cost solutions for their goals as well.
The Big Book of Internet Marketing
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Search engines are a major resource for marketing, but typically are only able to
provide ideas for what the consumer is already searching for. To accomplish the
spontaneous suggestions offered by television or radio, pop-up ads and ads
placed directly on a web-site are used. E-mail is an excellent form of marketing,
but typically only has success once a business has built a good relationship with
the consumer.
More and more people are spending more and more time on the Internet daily.
The reason is simple: the convenience offered by the Internet, coupled with the
increasing abilities of the Internet to help you get your tasks completed, has
allowed for all types of business to be conducted with point and click ease. Many
tasks no longer require a trip in the car to be completed.
Thus, relationships are growing on the web, and as they do, the pace of Internet
commerce has rocketed into the trillions of dollars. Advances in technology, and
increased traffic, are leading to a future for Internet Marketing that can only
point skyward.
