What is a blog?
A typical blog serves as an online journal
or diary where an individual lets the
world know how they think and feel
about certain things. If you are a
member of facebook.com,
myspace.com, or any other social
networking site, there's a good chance
you have been writing in a blog and
didn't even know it.
What is blog marketing?
Blog marketing is the use of a blog or
blogs to produce traffic for the purpose
of monetizing that traffic. Using a blog to market a product or merely as
a means of producing online income is cheaper than using a website, a
lot cheaper. This is mainly because of the availability of free blog
services that are in many ways just as good as having a website you spent
a boatload of money on. Because blog marketing has few barriers to
entry, it is an excellent way for a beginner to get their feet wet in the
Internet Marketing business.
Thanks to both the human and Search Engine demand for quality
content, it's entirely possible to make serious money from creating,
promoting, and maintaining blogs. As I hope to show you in this book,
turning a blog into a cash machine is relatively inexpensive and can be
done by anyone who understands the basics of marketing and the
Internet.
